Urban events brand
Ripple
A fluid brand system built around a droplet monogram and an Urban Pulse palette.
- Scope
- Brand identity · Event design · Social media
Challenge
A bold brand identity for Ripple, blending fluid visual language with urban energy - built around a custom droplet monogram, a vibrant Urban Pulse palette, and a confident Montserrat typographic system.
Creating a brand that feels both calm and electric - capturing the quiet motion of a single droplet while pulsing with the energy of contemporary urban culture.
Approach
Logo construction with grid system, palette exploration around four signature tones (Urban Dark, Urban Pulse, Urban Gray, Urban Clean), typography pairing, and photo-meets-graphic composition studies for social and event applications.
A modular identity system: a droplet 'r' monogram on a precise grid, the Urban Pulse acid-yellow accent against deep Urban Dark, Montserrat as the brand voice, and a 'Photo meets Graphic' approach for editorial and social layouts.
Outcome
- 01
- A distinctive, scalable brand language ready for events, spatial design, and digital touchpoints - with a clear visual signature that stands out in the urban landscape.