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Agricultural software platform

FarmAct

Brand and software experience for sustainable agriculture.

Scope
Brand identity · Web design · App design · Social media
FarmAct - brand and software experience for sustainable agriculture

Challenge

Farmers and agricultural businesses lacked accessible digital tools to effectively monitor their operations. Existing solutions were often overly complex and poorly aligned with the practical needs of modern agriculture, making them difficult to adopt and use in everyday workflows.

Approach

On-site research with farming communities, rapid prototyping, and iterative testing in real field conditions.

A cohesive brand and software experience with offline capabilities, intuitive dashboards, and integrated community features - built for long-term use, scalable growth, and consistent performance across diverse platforms and user environments.

FarmAct - Logo construction: the monogram formed from a leaf
FarmAct - The wordmark over a field
FarmAct - Lanyard, badge and cards on black
FarmAct - Stationery set: letterhead, notebook and envelope
FarmAct - Merchandise: folder, prints, t-shirt, cap and bottle
FarmAct - Four phones showing social posts over crop photography
FarmAct - Three phones showing the social feed over a field
FarmAct - Six phones showing the social campaign
FarmAct - The dashboard on a laptop
FarmAct - An inventory dashboard with charts on a desktop display
FarmAct - The main dashboard with performance charts on a desktop display
FarmAct - A machinery overview on a desktop display
FarmAct - A field detail view on a laptop
FarmAct - A tracker view with a trend chart on a laptop
FarmAct - Four phones showing dashboard and field views
FarmAct - Four phones showing financial summaries

Outcome

01
[FILL: outcome - the previous site's adoption and efficiency metrics are unverified and wait for the client's confirmation]

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