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German IT company - cloud solutions and managed infrastructure

BW.Tech

A complete brand identity and responsive web platform for a German cloud-IT company.

Role
Senior Art Director, Medienstürmer
Scope
Corporate identity · Web design · Design system
BW.Tech - brand identity and responsive web platform for a German cloud-IT company

Challenge

BW.Tech needed a modern digital presence that communicates complex technical services - cloud computing, backup, disaster recovery, and software development - in an approachable way while maintaining professional credibility.

Approach

Stakeholder workshops, brand strategy sessions, design system creation with component library, and iterative design with developer collaboration across desktop, tablet, and mobile breakpoints.

A bold, modular brand system featuring a vibrant purple-cyan-gold color palette, custom icon set, and a fully responsive website with clear service pages, team profiles, client testimonials, and a ticket system integration.

BW.Tech - The homepage on a laptop beside the cloud brand shape
BW.Tech - Brand identity boards: wordmark, monogram and brand icons
BW.Tech - The cloud sub-brand lockup beside colour and logo variants
BW.Tech - The site on a tablet and a laptop against a purple field
BW.Tech - UI kit screens: buttons, small elements and selectors
BW.Tech - A solutions page on a desktop display
BW.Tech - The about page on a desktop display
BW.Tech - Two laptops showing interior and testimonial sections
BW.Tech - Six phones showing the responsive site

Outcome

01
A cohesive digital presence that clearly communicates BW.Tech's services and strengthens client trust across all touchpoints.
02
A comprehensive design system with reusable components, fully responsive across all devices.

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