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Georgian spice and food brand

GEMO

A vibrant brand identity bridging Georgian culinary heritage with global appeal.

Scope
Product design · Packaging · Social media management
GEMO - brand identity for a Georgian spice and food brand

Challenge

A vibrant brand identity for GEMO, a Georgian spice and food brand - blending traditional Georgian culinary heritage with a bold, contemporary visual language.

Creating a brand that authentically represents Georgian food culture while standing out in international markets with a modern, memorable identity.

Approach

Cultural research into Georgian cuisine and typography, logo and wordmark development, custom bilingual type exploration (Latin + Georgian script), and color palette creation.

A distinctive brand system featuring a bold geometric wordmark, custom bilingual typography using Revue BT, a rich color palette inspired by Georgian spices, and a flexible visual identity across packaging and digital touchpoints.

GEMO - The wordmark over spoons of ground spices
GEMO - Logo construction: the monogram drawn from a mountain range
GEMO - Type specimen pairing Latin and Georgian character sets
GEMO - Petroglyph-style brand icons in orange and black
GEMO - Photography direction board: landscape, food and portrait references
GEMO - Four patterned spice packets
GEMO - Two recipe box packs
GEMO - A book spread with a portrait photograph
GEMO - A book spread with food photography
GEMO - Branded breadsticks, grinder, packets and a cloth bag on marble
GEMO - Two patterned aprons
GEMO - The jar range beside packet and pouch packaging
GEMO - Social media posts across six phones
GEMO - Social posts and a landscape story across four phones

Outcome

01
A strong, culturally rooted brand identity that bridges Georgian tradition with global appeal, ready for market expansion.