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Munich jazz venue

Jazzclub Unterfahrt

Art direction and visual identity for one of Munich's most iconic jazz venues.

Scope
Stationery design · Merchandising · Social media guidelines
Jazzclub Unterfahrt - art direction and visual identity for a Munich jazz venue

Challenge

A bold art direction project for one of Munich's most iconic jazz venues, capturing the spirit of live music through visual storytelling.

The venue needed a visual identity that honored its rich history while attracting a new generation of jazz enthusiasts.

Approach

Immersive research into the venue's culture, mood boarding sessions, and collaborative art direction explorations.

A dynamic visual language rooted in contrast, rhythm, and improvisation - reflecting the essence of jazz itself.

Jazzclub Unterfahrt - The logo over a hand lit in blue
Jazzclub Unterfahrt - Logo construction: a letter and a saxophone forming the monogram
Jazzclub Unterfahrt - The wordmark and monogram against a cloud of colour
Jazzclub Unterfahrt - Business cards carrying the brand's line pattern
Jazzclub Unterfahrt - Stationery set with the pattern in magenta
Jazzclub Unterfahrt - A yellow t-shirt with the pattern in magenta
Jazzclub Unterfahrt - A person in a patterned hoodie against a dark wall
Jazzclub Unterfahrt - Records, badges and print pieces arranged flat
Jazzclub Unterfahrt - Signage, a piano detail and branded bottles
Jazzclub Unterfahrt - Eight event posters featuring musician portraits
Jazzclub Unterfahrt - Social posts across eight phones

Outcome

01
A refreshed visual identity that resonated with longtime patrons while attracting new audiences, strengthening the brand's relevance and appeal.