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Munich jazz venue

Jazzclub Unterfahrt

Art direction and visual identity for one of Munich's most iconic jazz venues.

Scope
Stationery design · Merchandising · Social media guidelines
Jazzclub Unterfahrt - art direction and visual identity for a Munich jazz venue

Challenge

A bold art direction project for one of Munich's most iconic jazz venues, capturing the spirit of live music through visual storytelling.

The venue needed a visual identity that honored its rich history while attracting a new generation of jazz enthusiasts.

Approach

Immersive research into the venue's culture, mood boarding sessions, and collaborative art direction explorations.

A dynamic visual language rooted in contrast, rhythm, and improvisation - reflecting the essence of jazz itself.

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Outcome

01
A refreshed visual identity that resonated with longtime patrons while attracting new audiences, strengthening the brand's relevance and appeal.