German digital-health platform
SmartPraxis
Brand identity and website for a consumer digital-health platform.
- Role
- Senior Art Director, Medienstürmer
- Scope
- Brand identity · Website
Challenge
The practice needed a modern digital identity that would appeal to younger patients while maintaining credibility with existing ones.
Approach
Extensive user research with patients and staff, competitive analysis, iterative wireframing and prototyping sessions.
SmartPraxis gained a unified brand identity and intuitive web presence that appealed to patients and practitioners alike - with new features such as online booking, video consultations, e-prescriptions, and digital records enabling high-quality care with more remote interactions.
Outcome
- 01
- Identity and website for an accessible consumer health platform featuring digital anamnesis and broad-spectrum medical services - prioritising clarity and trust for a general patient audience.