Premium interdisciplinary private clinic, Munich
MCLINIC
A modular five-sub-brand identity system for a premium Munich private clinic.
- Role
- Senior Art Director, Medienstürmer
- Scope
- Logo family · Brand guidelines · Imagery direction · 5 bilingual DE/EN websites
Challenge
Translate complex medical services into a clear, reassuring brand and digital experience that supports both patients and clinical staff - under German healthcare-advertising regulation, and for two distinct audiences: patients and referring physicians.
Approach
Stakeholder discovery, brand strategy, visual identity development, and responsive web design across desktop, tablet, and mobile.
A unified brand system and digital platform built around clarity, trust, and accessibility - making services, specialists, and patient journeys easy to navigate.
Outcome
- 01
- Identity system covering MCLINIC, MFACE, MHAND, MFORM and MHEAD, with five bilingual DE/EN websites - balancing premium positioning against two distinct audiences (patients and referring physicians) under German healthcare-advertising regulation.